My Services
Marketing, Branding & Communications
Expertise in marketing a wide range of lifestyle businesses - Luxury Interiors, Fashion, Beauty, Food and Drink, Hospitality, b2b, Agriculture, Property, Farming, Motorsport and Rural Retail Businesses.
Full media strategy creation and management delivered with high level marketing expertise including:
Magazine PR both online and in print
Product Placement
Brand Identity Creation
Rebrands
Curated Content
Printed Look Books, ‘mini magazines’, brochures, leaflets
Business collateral and signage
Audience Development/Identification
Full Print & Distribution Solutions
Event Management
Digital marketing solutions including social media, paid for and organic content.
Content Marketing to educate your community about your brand; I’ll take time and effort to publish relevant content on the right platforms that appeals to your target audience and drives engagement with your brand.
Business Strategy & Mindset Coach
With a strong entrepreneurial track record in publishing I have experience in creating high performing, cross- functional teams that deliver. I offer this level of expertise to your business and can be involved as little or as much as you’d like.
Strategy Formulation (playbooks, sales strategy, SLAs etc)
Strategy Measurement Tools (financial and non financial)
Branding Aligned to your Strategic Objectives
Business Planning and Development
Business Growth (my revenue track record in building a sustainable magazine business is excellent)
Organisational Development
Root and Branch analysis
Change Management
Cultural Analysis
Business Coaching
Executive Coaching
Team building
Training and Workshop Delivery
Flexible Management Consultancy; I’ll seek to understand your business issues and offer a workable solution - helping you to integrate the solution with your key players. I can work as part of your team to help embed changes and offer ongoing support to review goals, if you need it.
Often an integrated approach is best and I can promote your company profile through effective branding aligned to your strategic objectives.
Project Management.
Throughout my career in senior management I have project managed in publishing, a challenging industry, focussed on delivering profits and high standards. During the last three and a half years I have accelerated a regional brand to a national brand across the UK, working across multi disciplined teams. How? I delivered the strategic objectives through tangible tactics, developed measurable KPIs and Scorecards to ensure that the track remained solid and progression was made. Strong, collaborative leadership aligned a large workforce to specified brand guidelines through a range of measurable objectives and tactics. I can offer this level of expertise to any business on a short term, flexible daily rate.
Training and Workshops.
Delivering bespoke training on any of the above subjects is available. From a needs analysis I can create engaging workshops and work with you to ensure that there is a transference of learning into the workplace. These aren’t training days where the folder goes on a shelf afterwards!